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How to launch Campaigns on Little Phil 🚀
How to launch Campaigns on Little Phil 🚀

A checklist to ensure your campaigns look the part 😉

Support avatar
Written by Support
Updated over a week ago

This article is a step-by-step guide to launching Campaigns via your Charity Dashboard. These guidelines will help to make sure you're hitting all the right notes.

Simply log in to littlephil.org to get started. Remember to use your charity manager's login details and not your personal Little Phil login details.

Here's a reference of what you'll find in this article:



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1. Campaign name

Like a breaking headline, this is your attention grabber. Your campaign name should encapsulate the essence of your campaign in a few words. Simple as that.


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2. Campaign goal

This is the dollar amount (in AUD) that you want to raise for this particular campaign. It must be at least $100.

We've noticed that campaigns with a target of $1,000 or less are the most successful. This allows Little Philanthropists to see an achievable goal and become more likely to jump on board to show their support.

You can even break a campaign into different sections over time to create continued re-engagement.


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3. Campaign category

When selecting your campaign’s category, it should be the closest match to the work of this specific campaign. It does not have to be based on your charity’s general nature of work.

For example, A Wildlife Charity organising a mental health campaign would fall under the Health and Wellbeing category rather than their Animal category (for this particular campaign).


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4. Custom campaign URL

Your custom URL makes it quick and easy to share the campaign with your supporters. It also makes it more trustworthy for people who view the link.

We recommend that you use your campaign name, separating any spaces with (-).

For example our-new-campaign


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5. Description

Now for the almighty description! Similar to your charity description, use this to your advantage!

Let users know precisely who/what they're helping, where the impact is occurring, etc. We highly recommend showcasing the story behind the campaign, encouraging re-engagement through supporters' deep connection to your cause.

To keep everything tidy and easy to read, your description must:

  • Not contain any links to your website or similar.

  • Have no typos, special and/or weird characters within the text (e.g. §, ¶).


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6. Campaign location and coordinates

The displayed location of your campaign must reflect the smallest area where it's active.

For campaigns that are present worldwide/internationally/globally — use Worldwide.

The format is as follows: ”City, Short State Code, Country”, ”State name, Country”, ”Country”, ”Continent(s)”, or ”Worldwide.”

For example:

”Gold Coast, QLD, Australia”

”Victoria, Australia”

”Australia”

”Asia Pacific”

”Worldwide”

For your displayed coordinates, use your HQ address. If you don’t have a main office and instead have multiple offices of the same status, it should be the centre of the smallest area encompassing their locations.


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7. Display image

Ideally, your display image is a photo that captures the story behind your campaign and what or whom you're helping. The display image should not contain logos or illustrative backgrounds unless completely necessary.


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8. Launch it!

Once you're happy with everything and checked that there are no mistakes, click Create Campaign. This will generate a pending campaign in our system.

Once we receive your pending campaign, one of the team will look over it just to make sure everything's looking the part and once everything checks out, your campaign will be approved and ready to raise funds.

Usually your campaign will be live the next business day.



Have any questions? Please get in touch via chat. If it's outside business hours, we'll get to your message as a priority the next day.

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