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Launching your Charity on Little Phil 🚀
Launching your Charity on Little Phil 🚀

A checklist to ensure your charity looks the part 😉

Support avatar
Written by Support
Updated over a week ago

This article is a step-by-step guide to help you on your journey, navigating through Little Phil's Portal. These guidelines will help to make sure your charity is hitting all the right notes.

Simply log in to littlephil.org to get started. Remember to use your charity manager's login details and not your personal Little Phil login details.

Here's a reference of what you'll find in this article:



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1. Organisation name vs Display name

When entering your organisation name, this is your full legal trading name. So make sure any extensions you have, such as Ltd, Inc, and the likes, are present. Users won’t see this; it is simply for legal reasons.

However, when it comes to your display name, remove these extensions (unless it's part of your actual common name) and make sure it’s as pretty as possible. This is the name that most people know you by and will be displayed for users to see.

For example:

Organisation name: Apple Pty Ltd

Display name: Apple


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2. Charity ABN

Your ABN will most likely be filled. Please reach out if your ABN is incorrect and we can rectify it for you. Get in touch with us at, support@littlephil.org.

Oh, and don’t worry about entering your DGR status. We do this automatically.


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3. Homepage URL

This URL is directed to your main webpage. If users want to explore your work a little more, this is where they’ll go. So make sure it’s not a subpage or campaign on your site.


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4. Charity category

When picking out a category for your charity, it should be the closest match to your general nature of work and not based from campaign to campaign.

This will help users quickly and more accurately find the causes they want to support based on things they care about.

For example: If you were a Wildlife Charity, you’d choose the Animals category.


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5. Description

Descriptions are vital and important. They’re like a gripping blurb on the back of a best selling novel — begging the reader to explore further.

So use it to your advantage! Let users know exactly what you, who/what you help, where your impact takes place, etc. Keeping it short and sweet is always the best option.

To keep things tidy and easy to read, your description must not:

  • Contain any hyperlinks to external content such as your website.

  • Contain typos, special and/or weird characters within the text (e.g. §, ¶).


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6. Displayed location and Displayed coordinates

The displayed location of your charity must reflect the smallest area where you’re actively located. It should be where you have offices located, not where your campaigns take place.

And for charities that are present worldwide, internationally or globally — use Worldwide. Are your arms tired from all the flying? (Sorry. Bad joke.)

The format is as follows: ”City, Short State Code, Country”, ”State name, Country”, ”Country”, ”Continent(s)”, or ”Worldwide”

For example:

”Gold Coast, QLD, Australia”

”Victoria, Australia”

”Australia”

”Asia Pacific”

”Worldwide”

For your displayed coordinates, use your HQ address. If you don’t have a main office and instead have multiple offices of the same status, it should be the centre of the smallest area encompassing their locations.


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7. Logo

As you may have guessed, this is where you upload your high-resolution square (1:1) logo. This can appear quite small in some places, so be sure to use the most simplified version of your logo to increase legibility. This may be in the form of a logomark or icon.


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8. Display image

Your Display image should ideally be a photo that captures who you are and what you do. This is not for logos.



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